Product Manager
The Product Manager is responsible for both product planning and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and market requirements, defining the product vision, and working closely with engineering, to deliver winning products. It also includes working with sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product and marketing efforts support the company's overall strategy and goals.
The Product Manager will report to the VP of Marketing.
The Product Manager is expected to:
- Define the product strategy and roadmap
- Deliver MRDs and PRDs with prioritized features and corresponding justification
- Work with external third parties to assess partnerships and licensing opportunities
- Be an expert with respect to the competition
- Develop the core positioning and messaging for the product
- Set pricing to meet revenue and profitability goals
- Deliver a monthly revenue forecast
- Develop sales tools and collateral
- Propose an overall budget to ensure success
- Brief and train the sales force
- Brief press and analysts and conduct PR work, including blogging about the product
- Act as a leader within the company
Required experience and knowledge:
- Minimum of 3 years experience in Product Management or Product Marketing
- Demonstrated success defining and launching excellent products
- 5+ years of progressive experience
- Excellent written and verbal communication skills
- Bachelor's degree
- Technical background, with experience in web application products
- Familiarity with Agile development processes
- Excellent teamwork skills
- Knowledge of key marketing and market research principles and techniques
- Proven ability to influence cross-functional teams without formal authority
- Some small amount of travel may be required